В российский офис Farfetch разыскивается специалист по big data – человек, способный превращать огромные массивы информации о поведении пользователей сайта в читаемые и доступные для понимания данные. При этом соискателю необходим опыт в маркетинге: в его обязанности будет входить разработка рекомендаций для создания маркетинговых стратегий на основе проанализированной информации. Прямых упоминаний нет, но от соискателя, очевидно, требуется высокий уровень владения английским – на нем составлен и текст вакансии. Мы публикуем его в оригинале.
Responsibilities:
– Take vast amounts of data in raw formats and translate into a digestible understanding for product; owners and business managers to use for actionable strategies;
– Work with website analytical tools such as Google Analytics and others as necessary;
– Ensure the accuracy of data and reports to ensure the highest quality of standards;
– Work with development team to scope out and implement new reports and tools;
– Support the retention manager and wider digital marketing team on scoping and executing pieces of analysis and reporting;
– Key projects likely to include: Customer Attribution, Customer Segmentation, Customer Lifetime Value;
– Additional work will include providing insight into our website performance (Pageviews, conversions, bounce rates, etc) including customer shopping behaviour on site and pathing information to make recommendations for improvement;
– Provide analysis around (but not limited to) online marketing channels, customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
Key skills and experience:
– Excellent analytic and problem solving skills;
– Advanced expertise using Excel and SQL. Experience with Tableau and Python knowledge would also be a plus;
– Ideally, university degree with a strong focus on statistics and/or data mining;
– Highly confident in dealing with ambiguity and scoping work;
– Good technical knowledge and understanding of tracking systems and websites;
– A working understanding of web analysis tools such as Google Analytics etc;
– A working knowledge of BI, data warehousing etc;
– Previous online marketing experience, with understanding and exposure to the different marketing; channels and how they affect each other;
– Commercially focused and driven with a flexible, approachable attitude;
– Ability to work towards metrics and targets;
– Ability to work to deadlines in a fast-paced environment;
– Excellent verbal and written communication skills;
– An understanding of fashion and luxury fashion in a retail environment is a bonus.
Compensation & benefits:
– We offer a very competitive compensation and benefits package;
– Immense opportunities for initiative and development within one of the world’s fastest growing businesses in online fashion.
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